Seoul – a city that harmonises its ancient palaces with soaring modern structures and stands proudly as South Korea’s capital.

Seoul is a breathtaking mix of neon-lit skyscrapers, ancient wooden palaces, and a food culture that is world-renowned. As of 2026, it remains one of the most technologically advanced yet culturally preserved cities in Asia.

🏯 Top Historical & Cultural Sites

Gyeongbokgung Palace: The largest of the Five Grand Palaces.
- Pro Tip: Rent a Hanbok (traditional Korean dress) near the entrance. Not only do you get great photos, but you also get free admission to the palace.
Bukchon Hanok Village: A beautiful residential neighborhood featuring hundreds of traditional Korean houses (hanoks). It’s a quiet, scenic walk—just remember to be respectful as people still live here.
Insadong: The cultural heart of Seoul. This is the best place to find traditional tea houses, art galleries, and authentic souvenirs like handmade paper (hanji).

🛍️ Shopping & Modern Vibes

Myeongdong: The ultimate destination for K-beauty and street food. You can find every Korean skincare brand imaginable here.
Hongdae: Located near Hongik University, this area is the center of youth culture, busking, indie music, and quirky themed cafes.
Gangnam: Experience the high-end side of Seoul. Visit the Starfield Library inside the COEX Mall for that iconic “wall of books” photo.
Dongdaemun Design Plaza (DDP): An architectural marvel by Zaha Hadid. It’s a hub for fashion and design, especially stunning when lit up at night.

🍱 The Food Guide

Gwangjang Market: One of Korea’s oldest traditional markets. Must-tries: Mayak kimbap (addictive seaweed rolls), Bindaetteok (mung bean pancakes), and Kalguksu (knife-cut noodles).
Korean BBQ: Look for spots in Wangsimni or Mapo for the best local experiences.
Street Food Staples: Don’t leave without trying Tteokbokki (spicy rice cakes), Hotteok (sweet syrupy pancakes), and Odeng (fish cake skewers).

🏞️ Nature & Views

N Seoul Tower (Namsan Tower): Take the cable car up for a panoramic view of the entire city. It’s a classic spot for couples to leave “love locks.”
The Han River: Join the locals for a picnic! You can even have fried chicken delivered directly to your spot in the park using local apps.
Bukhansan National Park: For those who love hiking, this park offers granite peaks and stunning views right on the edge of the city.

💡 2026 Travel Essentials

Connectivity: Korea has some of the world’s fastest internet. Pick up a SIM card or eSIM at Incheon Airport.
Navigation: Google Maps does not work well for walking directions in Korea. Download Naver Map or KakaoMap for accurate navigation.
Transport: Get a T-Money card. It works for all subways, buses, and even some taxis and convenience stores.
Language: While many younger people speak English, downloading Papago (the preferred translation app in Korea) is a lifesaver.