Japan is experiencing major changes in tourism, economy, and culture. In 2024, 37 million foreign tourists visited including Tokyo, …
Traveling to Japan in 2025 comes with exciting new developments aimed at enhancing the visitor experience, alongside some adjustments to common practices. Here are the top 9 new things to be aware of before your trip:
1. J-ESTA: Mandatory Electronic Travel Authorization (Coming Soon)
One of the most significant changes for visa-exempt travelers is the upcoming introduction of J-ESTA (Japan Electronic System for Travel Authorization). Modeled after systems like the U.S. ESTA or Europe’s ETIAS, this will require travelers from visa-exempt countries to apply online and receive approval before their trip. While an exact launch date for full implementation isn’t set, it’s expected to be a key change in 2025, aiming to improve border security and efficiency.
2. Mandatory Travel Insurance
To address issues of unpaid medical bills from uninsured travelers, Japan will soon make travel insurance mandatory for all incoming tourists. This insurance must cover emergency medical expenses, hospitalization, and repatriation. Ensure your policy meets these requirements before you travel.
3. Revamped Tax-Free Shopping Process
The convenient instant tax-free shopping system is changing. Starting in 2025, you will likely pay the full price (including the 10% consumption tax) at the point of purchase. You will then claim your refund at a designated counter, most likely at the airport, before your departure. Customs officials may inspect your items before the refund is issued. This change aims to prevent abuse of the tax exemption system.
4. Welcome Suica Mobile App (iOS Only)
Launched on March 6, 2025, the Welcome Suica Mobile App is a game-changer for iPhone and Apple Watch users. This digital version of the Welcome Suica IC card allows for cashless payments on trains, buses, and for shopping at participating stores, eliminating the need for a physical card. You can instantly top up funds via Apple Pay, and as of Fall 2025, it will also support Shinkansen (bullet train) ticket purchases directly in the app. Android users may still need to rely on physical Welcome Suica cards due to NFC technology differences.
5. JR Pass Price Hikes and Regional Pass Adjustments
The Japan Rail Pass saw a significant price increase in October 2023, and these higher prices remain in effect for 2025.
- A 7-day Ordinary Pass is around ¥50,000.
- Good news: Since October 2023, JR Pass holders can also purchase an additional “Nozomi Mizuho Ticket” to ride the fastest Shinkansen services, which were previously excluded.
- Regional Passes: Many regional JR Passes, particularly in Hokkaido, JR East, and Kyushu, also saw price increases as of April 1, 2025. Carefully evaluate if the overall JR Pass or specific regional passes are still cost-effective for your itinerary compared to individual tickets or alternative transportation like domestic flights.
6. Continued Push Towards Cashless Payments
Japan is rapidly moving towards a cashless society. While cash is still accepted in many places, cashless payment options (credit cards, mobile wallets like PayPay, QR codes) are becoming increasingly widespread, especially in larger cities. The government aimed for 40% cashless transactions by 2025, a goal already surpassed, with an 80% goal in the long run, partly driven by the 2025 Osaka-Kansai Expo being entirely cashless. While it’s still advisable to carry some cash, relying solely on it will be less convenient than before.
7. Overtourism Measures and New Tourist Taxes
With record-breaking tourist numbers, Japan is implementing measures to manage overtourism.
- Accommodation Taxes: Many major cities (Tokyo, Osaka, Kyoto, Fukuoka, Kanazawa, Kutchan (Hokkaido)) already impose an accommodation tax, which you’ll pay at your hotel. Starting autumn 2025, some new areas in Japan may introduce additional accommodation taxes specifically to combat overtourism.
- Site-Specific Fees: Expect more entrance fees or different pricing for tourists at high-traffic areas, such as the new entrance fee for Mt. Fuji trails. Some popular destinations might also implement visitor caps during peak seasons.
8. Enhanced Customs and Immigration Efficiency
Japan is investing in technology to streamline entry. You can still use the online Customs Declaration form to generate a QR code, which can significantly speed up your customs process upon arrival. The new J-ESTA system is also part of this effort for more efficient pre-clearance.
9. Evolving Travel Etiquette
While traditional Japanese etiquette remains paramount, the surge in tourism has highlighted a need for increased awareness among visitors.
- Quiet on Trains: Maintain silence on public transport, especially subways and local trains. Phone calls are a major no-go.
- Littering: Public trash cans are scarce. Carry a small bag for your trash until you can dispose of it properly (often at convenience stores or your accommodation).
- Photography: Always ask permission before taking photos of people, especially geisha or maiko. Be mindful of no-photography zones in temples, shrines, and shops.
- Situational Awareness: Be aware of your surroundings, especially in crowded areas. Stand on the left side of escalators (in Tokyo; sometimes right in Osaka) and avoid blocking pedestrian flow.
By keeping these new developments in mind, your 2025 trip to Japan will be smoother, more enjoyable, and respectful of local customs and infrastructure.
